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Canadian Pr For The Real World
Paperback

|January 14, 2014

$129.70

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…
Strategic Communication in Canada: Planning Effective PR Campaigns

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Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Strategic Communication in Canada is structured around the two major phases of developing…
In the News, 3rd edition: The Practice of Media Relations in Canada
Paperback

|This title releases February 15, 2019

$35.55 online

$39.95

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Now in its updated third edition, In the News is the “go-to” textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alike. William Carney provides an introduction to media relations,…
Pitch Perfect: How To Say It Right The First Time, Every Time
Audio Book (CD)

|April 1, 2014

$32.84 online

$51.95

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Media guru and Emmy Award-winning correspondent Bill McGowan-coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller, and Kenneth Cole-teaches you how to get your message across and get…
Pitch Perfect: How to Say It Right the First Time, Every Time
Paperback

|September 13, 2016

$17.15 online

$18.50

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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a…
In the News, 2nd edition: The Practice of Media Relations in Canada

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Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the…
Cutlip and Center's Effective Public Relations

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Public Relations In Practice
Paperback

|December 1, 2003

$43.56 online

$48.95

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The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas…
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital…
Ethics In Public Relations: A Guide To Best Practice

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While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and…
Journalism And Pr: News Media and Public Relations in the Digital Age
Paperback

|January 28, 2015

$31.20 online

$32.95

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the…
Public Relations For Dummies
Paperback

|May 30, 2006

$20.26 online

$23.99

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…
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