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Canadian Pr For The Real World
Paperback

|January 14, 2014

$129.70

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital…
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
Hardcover

|This title releases January 8, 2018

$29.70 online

$32.99

save 9%

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In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision--or one bad tweet--can destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. If you get caught up in…
Crisis Communication in Canada
Paperback

|October 25, 2017

$34.95

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
Social Media and Public Relations: Eight New Practices for the PR Professional

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In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social…
Public Relations For Dummies
Paperback

|May 30, 2006

$13.24 online

$23.99

save 44%

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…
Pitch Perfect: How to Say It Right the First Time, Every Time
Paperback

|September 13, 2016

$16.31 online

$18.50

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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a…
In the News, 2nd edition: The Practice of Media Relations in Canada

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Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the…
Cutlip and Center's Effective Public Relations

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media

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This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public…
The Business Of Persuasion: Harold Burson On Public Relations
Hardcover

|October 3, 2017

$32.56 online

$39.00

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Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the…
Applied Public Relations: Cases In Stakeholder Management

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
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