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Communicate In A Crisis: Understand, Engage And Influence Consumer Behaviour To Maximize Brand Trust

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Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media…
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts…
The 10-Paragraph Press Release
Paperback

|August 24, 2015

$26.92

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The 10-Paragraph Press Release takes you through a media release, paragraph by paragraph, and explains exactly how to construct your release to give it the best chance of being published. Using real examples of news stories printed in the Sunday Mail, The…
Event Sponsorship And Fundraising: An Advanced Guide

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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing…
Being You: How to Build Your Personal Brand and Confidence
Paperback

|May 28, 2019

$15.07 online

$28.99list price

save 48%

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Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your…
Bang!: Getting Your Message Heard in a Noisy World
Paperback

|January 18, 2005

$18.90 online

$21.00list price

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We all want to get our message heard. And in Bang! , marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck…
Quick Win Business Communication: Answers to your top 100 Business Communication questions

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QUICK WIN BUSINESS COMMUNICATION is written for business people who recognise how vital effective communi¬cation is to their own success and to the success of their organisations. While you are reading through the answers to your questions, other business people…
In the News, 2nd edition: The Practice of Media Relations in Canada
Paperback

|February 5, 2008

$24.22 online

$26.95list price

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Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the…
Who Are These People And Why Are They Yelling At Me?: The Art And Science Of Managing Large Angry…

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Pitch Perfect: How to Say It Right the First Time, Every Time
Paperback

|September 13, 2016

$14.11 online

$21.00list price

save 32%

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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a…
THINK Public Relations
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|July 29, 2012

$133.31

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-- THINK Currency.  THINK Relevancy.  THINK Public Relations.   The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read…
Glass Jaw: A Manifesto For Defending Fragile Reputations In An Age Of Instant Scandal

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In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is…
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