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Crisis Communication in Canada
Paperback

|October 25, 2017

$39.95

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
Proactive Media Relations: A Canadian Perspective, Third Edition
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Event Planning And Management: Principles, Planning And Practice
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Event Planning and Management , second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event…
Ethics In Public Relations: A Guide To Best Practice
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While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and…
Pr School: Your Time To Shine : A Masterclass In Publicity For You And Your Business
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Communicating Risk
Paperback

|June 2, 2019

$138.50

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We live in world increasingly shaped by risk and the communication of risk has become a crucial part of professional work. Communicating Risk is the first book to bring together leading researchers and practitioners to explore key issues of risk communication…
Les cabinets de relations publiques
Paperback | French

|October 22, 2014

$26.00

Ships within 1-3 weeks
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Pourquoi faire appel à un cabinet de relations publiques?? Quelle valeur ajoutée peut-on tirer de la consultation?? Quelle formation, quelle expérience et quelles habiletés les consultants doivent-ils posséder?? Comment répondre…
How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett
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You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to…
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking…
Trust Us, We're Experts Pa: How Industry Manipulates Science And Gambles With Your Future
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The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to…
Event Sponsorship And Fundraising: An Advanced Guide
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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing…
The Event Manager's Bible 3rd Edition: The Complete Guide To Planning And Organising A Voluntary Or…
Ships within 1-2 months
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Anyone responsible for organizing a voluntary or public event will want to do it safely and well, complying with the legislation relating to different aspects of their event. This book will help you to research, plan, organize, manage and deliver any event,…
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