Public Relations

Paperback | January 13, 2017

byTom Kelleher

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Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather thantinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations today.

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Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather thantinkering with previous textbook outlines a...

Tom Kelleher is Chair of the Department of Advertising at the University of Florida College of Journalism and Communications. He served on the faculty at the University of Hawaii for 13 years, where he anchored the Public Relations track and led the design of the Communication in Communities capstone. From 2010 to 2013, he served as Ch...

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Kobo ebook|Dec 31 2013

$5.39 online$6.99list price(save 22%)
Format:PaperbackDimensions:456 pages, 10 × 8 × 0.68 inPublished:January 13, 2017Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190201479

ISBN - 13:9780190201470

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"I would strongly recommend Public Relations, primarily because of its digital emphasis, pedagogical features, learning outcomes based on UAB principles, ethics mapping to PRSA Code of Ethics, its emphasis on strategic as well as tactical com