Public Relations by Tom KelleherPublic Relations by Tom Kelleher

Public Relations

byTom Kelleher

Paperback | January 13, 2017

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Public Relations presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standardfor introductory public relations courses.
Tom Kelleher is Chair of the Department of Advertising at the University of Florida College of Journalism and Communications.
Title:Public RelationsFormat:PaperbackDimensions:456 pages, 10 × 8 × 0.68 inPublished:January 13, 2017Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190201479

ISBN - 13:9780190201470

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Editorial Reviews

"I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice." --Shirley Staples Carter, University of South Carolina