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Buyology: Truth And Lies About Why We Buy

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”— Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered…
Supplier Relationship Management: Unlocking The Value In Your Supply Base

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Strategic Sourcing And Category Management: Lessons Learned At Ikea
Paperback

|May 28, 2019

$52.39 online

$81.00list price

save 35%

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How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a…
Auction Tactics
Paperback

|April 1, 2005

$27.50

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This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our…
The Tech Contracts Handbook: Cloud Computing Agreements, Software Licenses, And Other It Contracts…

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This handbook is a user-friendly reference manual and training guide on software licenses and other IT agreements, along with cloud computing issues. This handbook is for both lawyers and businesspeople, including contract managers, procurement officers,…
The Better World Shopping Guide: 7th Edition: Every Dollar Makes A Difference

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The Strategy And Tactics Of Pricing: New International Edition

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For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically¿rather than simply…
Excellence in Supplier Management
Paperback

|March 30, 2009

$41.19

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Many organisations often fail, or perhaps stumble, in managing their suppliers. This is because the internal customer, or worse, someone else, is left to manage the selected suppliers, without perhaps realising that they have to. There is, therefore, often little…
Global Contract Logistics: Best Practice Toolkit For Planning, Negotiating And Managing A Contract

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The role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock. Global Contract Logistics tackles the…
A Practical Guide To Software Licensing For Licensees And Licensors
Paperback

|June 1, 2017

$132.02 online

$181.95list price

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With intellectual property rights assuming greater importance in today's world and licensing issues and developments constantly evolving, this book is an essential resource for lawyers who need to understand software licensing. The sixth edition examines the…
The Handbook Of Logistics And Distribution Management: Understanding The Supply Chain

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The definitive guide to supply chain philosophy, strategy AND the practicalities of logistics and distribution. The Handbook of Logistics and Distribution Management is a step-by-step guide to setting up and managing supply chains to add maximum value to the…
The Girlfriend's Fabulous Guide to Real Estate: The Woman's Manual to Buying, Owning and Selling a…

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REALTOR® Christine Denty took a look around one day and noticed that although nearly twenty-percent of homebuyers are single women, the whole industry seems geared towards men. So she thought it was high time for a comprehensive, female-centric handbook for real…
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