Pure and Modern Milk: An Environmental History since 1900

Paperback | January 15, 2017

byKendra Smith-Howard

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Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars "Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability," writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumerproduct, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an entirely different state than it had at its creation. Cows march into milking parlors, where tubes are attached to their teats, and the product of their lactation is mechanically pumped into tanks.Enormous, expensive machines pasteurize it, fortify it with vitamins, remove fat, and store it at government-regulated temperatures. It reaches consumers in a host of forms: as fluid milk, butter, ice cream, and in apparently non-dairy foods such as whey solids or milk proteins. Smith-Howardexamines the cultural, political, and social context, discussing the attempts to reform the production and distribution of this once-perilous product in the Progressive Era, the history of butter between the world wars, dairy waste at mid-century, and the postwar landscape of mass production. Sheasks how milk could be conceptualized as a "natural" product, even as it has been incorporated into Cheez Whiz and wood glue. And she shows how consumer's changing expectations have had repercussions back down the chain, affecting farmers, cows, and rural landscapes. A groundbreaking, interdisciplinary history, this book reveals the complexity and challenges of humanity's dependence on other species.

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Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars "Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and in...

Kendra Smith-Howard is Assistant Professor of History at the University at Albany, State University of New York.
Format:PaperbackDimensions:242 pages, 9.21 × 6.14 × 0.68 inPublished:January 15, 2017Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019065578X

ISBN - 13:9780190655785

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"Smith-Howard's Pure and Modern Milk is a more thorough, focused, and appropriate text for students of American food studies and popular culture." --The Journal of American Culture