Quantitative Research Methods for Communication by Jason S. WrenchQuantitative Research Methods for Communication by Jason S. Wrench

Quantitative Research Methods for Communication

byJason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond

Paperback | November 16, 2015

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Quantitative Research Methods for Communication is a comprehensive and engaging guide to quantitative research. Now in its third edition, this text encourages students to take an active role in the learning process, giving them the tools they need to locate, conduct, collect, and present theirresearch, as well as opportunities to apply these skills in research scenarios.
Jason S. Wrench is Associate Professor in the Department of Communication and Media at the State University of New York at New Paltz. Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster. Virginia Peck Richmond is Professor and Chair of the Communication Studies D...
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Title:Quantitative Research Methods for CommunicationFormat:PaperbackDimensions:608 pages, 9.88 × 7.91 × 0.98 inPublished:November 16, 2015Publisher:OUPLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019045640X

ISBN - 13:9780190456405

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Table of Contents

1. An Introduction to Communication Research2. Empirical Research3. Research Ethics4. 1. Searching for Previous Research and APA Style5. Research Structure and Literature Reviews6. Variables7. Measurement8. Reliability and Validity9. Survey Research10. Content Analysis11. Experimental Design12. Big Data13. Sampling Methods14. Hypothesis Testing15. Descriptive Statistics16. Chi-Square Test of Independence17. Independent Samples t-Tests18. One-Way Analysis of Variance (ANOVA)19. Correlation20. Regression21. Advanced Statistical Procedures22. Presenting ResearchAppendix A: Qualitative ResearchAppendix B: Textbook QuestionnaireAppendix C: Open Source Statistical SoftwareAlternativesGlossaryIndex

Editorial Reviews

"A thorough review of the major methodological choices facing communication researchers full of examples drawn directly from the field." --Bree McEwan, Western Illinois University