Quench Your Own Thirst: Business Lessons Learned Over A Beer Or Two by Jim KochQuench Your Own Thirst: Business Lessons Learned Over A Beer Or Two by Jim Koch

Quench Your Own Thirst: Business Lessons Learned Over A Beer Or Two

byJim Koch

Hardcover | April 12, 2016

Pricing and Purchase Info

$34.70 online 
$38.99 list price save 11%
Earn 174 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Available in stores

about

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

"Boston Beer's Jim Koch offers readers a six-packof wisdom." - The Boston Globe

"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."
-Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co

Pull up a chair and crack open a Sam Adams. It's time to leave behind business as you know it.

Quench Your Own Thirst covers everything from finding your own Yoda to Koch's theory on how a piece of string can teach you the most important lesson you'll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst - or someone else's?

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great grandfather's recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American Craft Beer Revolution for more than thirty years, bringin...
Loading
Title:Quench Your Own Thirst: Business Lessons Learned Over A Beer Or TwoFormat:HardcoverDimensions:272 pages, 9.49 × 6.32 × 0.9 inPublished:April 12, 2016Publisher:Flatiron BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1250070503

ISBN - 13:9781250070500

Reviews

Table of Contents

Introduction
PART I: Mashing
1. Blow It Up
2. Turn Your Receiver On
3. Open Yourself to "Holy Shit"
4. Make It Better or Cheaper
5. Do the Math
6. Avoid "Smart" Investors
7. Look Hard for Talent. Then Look Again
8. The Best Marketing Plan Ever
9. Find Your Yoda
10. Sacred Cod Boston Lager?
11. The Difference Between Sex and Masturbation
PART II: Boiling And Cooling
12. String Theory
13. "I Make My Money When I Buy the Goods"
14. The Strength of the Weak
15. The Golden Rule of Selling
16. My Best Sales Call of All Time
17. You Can't Hear with Someone Else's Ears
18. You Don't Climb a Mountain to Get to the Middle
19. Give Them Something to Talk About
20. When You're Right, Push It
21. Take the Giant Turds in Stride
PART III: Fermenting
22. Grow Skinny
23. If You're Not the Lead Dog, the Scenery Never Changes
24. Launch Your Long Shots
25. There's No Pretending About Quality
26. The Most Expensive Education You'll Ever Get
27. We Take Beer Seriously, but Not Ourselves
28. The CEO Flies Coach
29. The "Fuck You" Rule
30. Always Raise the Average
31. Make Your Public Offering Public
32. Learn to Take a Punch
PART IV: Maturation
33. Grow When You're Not Growing
34. Endure the Endings
35. Mind Your Protection
36. If the Sun Is Shining, Look Out for an Avalanche
37. The Recall: Our Best Crisis Ever
38. Let Helga Do the Talking
PART V: Packaging
39. Practice Fingerspitzengefu¨hl
40. Stop Painting and Start Partnering
41. Welcome the Dude with the Gold-Painted Toenails
42. Quench Your Own Thirst
Acknowledgments
Jim's Bookshelf
Notes
Index

Editorial Reviews

"Quench Your Own Thirst is a frosty mug full of sound advice for turning passion into a great business."-Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc."Always true to himself, the author's belief in Samuel Adams and the people around him is what makes his story and philosophy so genuine and endearing. Koch's down-to-earth personality, business advice, and passion are good models for those interested in making their own ways. "-Kirkus Reviews"Quench Your Own Thirst introduces an engaging, down-to-earth, fifth-generation brew master who also happens to be a savvy, creative, disciplined business mastermind. Jim Koch's story of how he built his beer company - and, incidentally, helped start a new industry in craft beer - serves candid, inspiring insights useful for entrepreneurs in any field. Koch's practical optimism sets the standard for how business success and personal happiness can be beautifully connected."-Rosabeth Moss Kanter, Harvard Business School professor and best-selling author of Confidence: How Winning Streaks and Losing Streaks Begin and End and MOVE: Putting America's Infrastructure Back in the Lead"Jim Koch has opened a lot of doors for craft breweries like mine who have succeeded based on the premise of challenging the status quo. Every entrepreneur and aspiring entrepreneur will find useful and sage advice between the covers of Quench Your Own Thirst -- and Jim's personality, wisdom and sense of humor come through in his writing as crystal clear as a pint of Sam Adams Lager."-Sam Calagione, President & Founder of Dogfish Head Craft Brewery"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career."-Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WR Hambrecht + Co "This is an engaging and well-written blend of stories from a beloved company's founding and sound guidance on surmounting common dilemmas faced in business and in life."-Publishers Weekly"Anyone enjoying America's current Golden Age of Beer will be fascinated by Jim Koch's story of how it came to be. But this is really a book about the individual and team traits necessary to build any enterprise -- and about the paradoxical combination of hard-headed practicality, impractical dreaming, long-term vision, and minute-by-minute adaptability required for success. Jim Koch once called Samuel Adams beer 'America's classic lager.' He has written a classic American story of pluck, ingenuity, setbacks, and achievement, all in a tone of gently self-mocking humor."-James Fallows, National Correspondent at The Atlantic "For me, Sam Adams was not only the best beer I've ever tasted but also the best investment I ever made."-John Paulson, Founder of Paulson & Co."[Koch] writes about building and running a company in a fun and folksy tone. He is also refreshingly candid about the hard battles and missteps along the way. Unlike many turgid, self-told business books, Quench Your Own Thirst goes down easy."-Reuters