Quench Your Own Thirst: Business Lessons Learned Over A Beer Or Two

April 12, 2016|
Quench Your Own Thirst: Business Lessons Learned Over A Beer Or Two by Jim Koch
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Hardcover
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NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

"Boston Beer''s Jim Koch offers readers a six-packof wisdom." - The Boston Globe

"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch''s entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."
-Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co

Pull up a chair and crack open a Sam Adams. It''s time to leave behind business as you know it.

Quench Your Own Thirst covers everything from finding your own Yoda to Koch''s theory on how a piece of string can teach you the most important lesson you''ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst - or someone else''s?

IntroductionPART I: Mashing1. Blow It Up2. Turn Your Receiver On3. Open Yourself to "Holy Shit"4. Make It Better or Cheaper5. Do the Math6. Avoid "Smart" Investors7. Look Hard for Talent. Then Look Again8. The Best Marketing Plan Ever9. Find Your Yoda10. Sacred Cod Boston Lager?11. The Difference Between Sex and Mas...
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Title:Quench Your Own Thirst: Business Lessons Learned Over A Beer Or TwoFormat:HardcoverProduct dimensions:272 pages, 9.49 X 6.32 X 0.9 inShipping dimensions:272 pages, 9.49 X 6.32 X 0.9 inPublished:April 12, 2016Publisher:Flatiron BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1250070503

ISBN - 13:9781250070500

Appropriate for ages: All ages

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