Race, Politics and the White Media: The Jesse Jackson Campaigns

by Arnold Gibbons

UPA | August 23, 1993 | Hardcover

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This book covers the two presidential campaigns of Jesse Jackson. It examines the electoral system and points out, among other things, the structural difficulties which Jackson experienced in marshalling voters, particularly in the south. Gibbons asserts that the electoral system operated against him on several levels: psychological factors that condition minds to think of individuals in terms of race first created an enormous barrier; the active racist position adopted by the media lent disproportionate attention to Jackson; and the patronizing position among the majority of Americans practically annihilated his chances of success. Gibbons describes the 1984 campaign as the beginning of the mission, while in 1988 there was the hope for real change. The fact that Jackson did not succeed the second time is less important than the forces for change he unleashed. The campaign reflected the cultural shaping of the media along lines of race and ethnicity, also indicative of the entire nation's attitudes towards minority representation.

Format: Hardcover

Dimensions: 162 pages, 9 × 6 × 1 in

Published: August 23, 1993

Publisher: UPA

The following ISBNs are associated with this title:

ISBN - 10: 0819189766

ISBN - 13: 9780819189769

Found in: Current Events, Discrimination and Race Relations

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Race, Politics and the White Media: The Jesse Jackson Campaigns

Race, Politics and the White Media: The Jesse Jackson Campaigns

by Arnold Gibbons

Format: Hardcover

Dimensions: 162 pages, 9 × 6 × 1 in

Published: August 23, 1993

Publisher: UPA

The following ISBNs are associated with this title:

ISBN - 10: 0819189766

ISBN - 13: 9780819189769

From the Publisher

This book covers the two presidential campaigns of Jesse Jackson. It examines the electoral system and points out, among other things, the structural difficulties which Jackson experienced in marshalling voters, particularly in the south. Gibbons asserts that the electoral system operated against him on several levels: psychological factors that condition minds to think of individuals in terms of race first created an enormous barrier; the active racist position adopted by the media lent disproportionate attention to Jackson; and the patronizing position among the majority of Americans practically annihilated his chances of success. Gibbons describes the 1984 campaign as the beginning of the mission, while in 1988 there was the hope for real change. The fact that Jackson did not succeed the second time is less important than the forces for change he unleashed. The campaign reflected the cultural shaping of the media along lines of race and ethnicity, also indicative of the entire nation's attitudes towards minority representation.

About the Author

Arnold Gibbons is Professor of Communications at Hunter College, The City University of New York.

Editorial Reviews

A lucid, insightful and probing analysis of the pervasive impact of race on the social institutional fabric of American Society. Professor Gibbons holds the American democratic polity under a searing, interpretive analysis that is buttressed by his profound knowledge of comparative media and socio-political systems.