Radio Programming: Tactics and Strategy by Eric NorbergRadio Programming: Tactics and Strategy by Eric Norberg

Radio Programming: Tactics and Strategy

byEric NorbergEditorEric Norberg

Paperback | July 5, 1996

Pricing and Purchase Info

$89.73 online 
$100.70 list price save 10%
Earn 449 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.

Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Title:Radio Programming: Tactics and StrategyFormat:PaperbackDimensions:191 pages, 9.92 × 7.68 × 0.68 inPublished:July 5, 1996Publisher:Taylor and Francis

The following ISBNs are associated with this title:

ISBN - 10:0240802349

ISBN - 13:9780240802343

Look for similar items by category:


Table of Contents

Preface: The Philosophical Underpinning of Winning * The Basic Principles of Radio Programming * Structuring Your Station and Creating Identity * Positioning Your Station Against the Competition * Leading and Airstaff * Music as a Programming Weapon * News as a Programming Weapon * Promoting Your Station * Grading Your Programming Performance: What You Need to Know About the Ratings * Interfacing With Your General Manager * Interfacing With Sales * Interfacing With Engineering * The F.C.C. and You * Advancing Your Career Goals * Afterword

Editorial Reviews

'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant