Raising Consumers: Children and the American Mass Market in the Early Twentieth Century by Lisa Jacobson

Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

byLisa Jacobson

Kobo ebook | January 5, 2005

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-- Miriam Forman-Brunell, University of Missouri-Kansas City

Lisa Jacobson is an associate professor in the history department at the University of California, Santa Barbara.
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Title:Raising Consumers: Children and the American Mass Market in the Early Twentieth CenturyFormat:Kobo ebookPublished:January 5, 2005Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231509243

ISBN - 13:9780231509244

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Table of Contents

Acknowledgments
Introduction
"Big Sales from Little Folks":The Development of Juvenile Advertising
From Thrift Education to Consumer Training: Reforming the Child Spender
Heroes of the New Consumer Age: Imagining Boy Consumers
Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers
Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer
Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression
Epilogue
Notes
Index

Editorial Reviews

An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages.