Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

Kobo ebook | January 5, 2005

byLisa Jacobson

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-- Miriam Forman-Brunell, University of Missouri-Kansas City

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-- Miriam Forman-Brunell, University of Missouri-Kansas City

Lisa Jacobson is an associate professor in the history department at the University of California, Santa Barbara.

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Format:Kobo ebookPublished:January 5, 2005Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231509243

ISBN - 13:9780231509244

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Extra Content

Table of Contents

"Big Sales from Little Folks":The Development of Juvenile Advertising
From Thrift Education to Consumer Training: Reforming the Child Spender
Heroes of the New Consumer Age: Imagining Boy Consumers
Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers
Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer
Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression

Editorial Reviews

An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages.