Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37

Hardcover | January 15, 2010

byWeipin Tsai

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Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation.

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Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship...

WEIPIN TSAI is a historian of modern China, specializing in political, regional trading and socio-economic interests from the late Qing to the Republican period, including globalization and colonial influence in China, and consumerism in daily life. She is currently a lecturer in the History Department of Royal Holloway, University of...
Format:HardcoverDimensions:256 pages, 8.5 × 5.5 × 0.62 inPublished:January 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023001982X

ISBN - 13:9780230019829

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Table of Contents

Introduction * Having it All: Patriotism and Gracious Living in Tobacco Advertising * Saving for Success: Personal Banking Accounts and Independence * The Modern Housewife: A New Kind of Shanghai Woman * Shame, Guilt, and National Products * Voices of Class Consciousness or Performances for a Readership? An Investigation of Shenbao's 'Random Talk' * Write to the Editor * Conclusion