Reading The Comments: Likers, Haters, And Manipulators At The Bottom Of The Web by Joseph M. ReagleReading The Comments: Likers, Haters, And Manipulators At The Bottom Of The Web by Joseph M. Reagle

Reading The Comments: Likers, Haters, And Manipulators At The Bottom Of The Web

byJoseph M. Reagle

Hardcover | April 24, 2015

Pricing and Purchase Info

$29.82 online 
$37.95 list price save 21%
Earn 149 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web.

Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations "on the bottom half of the Internet," he argues, can tell us much about human nature and social behavior.

Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (through feedback), manipulate us (through fakery), alienate us (through hate), shape us (through social comparison), and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery (distinguishing makers, fakers, and takers), describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment -- a nonstop stream of social quantification and ranking -- affects our self-esteem and well-being. And he examines how comment is puzzling -- short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet, prompting readers to comment in turn, "WTF?!?"

Joseph M. Reagle, Jr. is Assistant Professor in the Department of Communication Studies at Northeastern University and the author of Good Faith Collaboration: The Culture of Wikipedia (MIT Press).
Loading
Title:Reading The Comments: Likers, Haters, And Manipulators At The Bottom Of The WebFormat:HardcoverDimensions:240 pages, 9 × 6 × 0.5 inPublished:April 24, 2015Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:026202893X

ISBN - 13:9780262028936

Reviews

Editorial Reviews

Reagle.offers a rollicking-yet-thoughtful tour through comment threads across the web -- from book reviews to Facebook spats and from commercial contexts to intimate spaces of self-expression. Amply spiced with jokes and comics, and anchored with just enough theory to structure the discussion, Reagle's book should be read by anyone with an interest in 'the bottom half of the web.'