Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers by Martin TrappRealizing Business Model Innovation: A Strategic Approach for Business Unit Managers by Martin Trapp

Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

byMartin Trapp

Paperback | February 12, 2014

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Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.
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Title:Realizing Business Model Innovation: A Strategic Approach for Business Unit ManagersFormat:PaperbackDimensions:184 pages, 21 × 14.8 × 0.02 inPublished:February 12, 2014Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658050934

ISBN - 13:9783658050931

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Table of Contents

Definition of business model innovation in established firms.- Placing business model innovation into the arena of corporate entrepreneurship.- A conceptual business model innovation process model.- Business model innovation management practices for business unit managers.