Reconfiguring Public Relations: Ecology, Equity And Enterprise by David MckieReconfiguring Public Relations: Ecology, Equity And Enterprise by David Mckie

Reconfiguring Public Relations: Ecology, Equity And Enterprise

byDavid MckieEditorDavid Mckie

Hardcover | October 7, 2007

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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21stcentury. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Title:Reconfiguring Public Relations: Ecology, Equity And EnterpriseFormat:HardcoverDimensions:200 pages, 9.21 × 6.14 × 0.7 inPublished:October 7, 2007Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415394082

ISBN - 13:9780415394086


Table of Contents

Introduction: The case for Reconfiguration  1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments  2. Changing the Settings: Requisite Varieties  3. Connecting the Posts  4. Planet as Stakeholder  5: Resituating Identities  6. Theoretical Black Holes  7. Decolonizing Public Relations  8: Science and Edge-Happening Events  9. Promotional Culture  10. Constructing Freedom: 9/11's New World Order  11. Revaluing Intangibles: Postindustrial Possibilities  12. Projecting Futures