Reconnecting Marketing to Markets

Paperback | January 9, 2011

EditorLuis Araujo, John Finch, Hans Kjellberg

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The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketingproduces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings andcountries.

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The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketingproduces markets: marketing practices and theories ...

Luis Araujo is Professor of Industrial Marketing at Lancaster University Management School. He is mainly interested in business markets, namely the vertical boundaries of the firm and product-service systems. His recent work has examined the role of marketing in market-making and a practice-based approach to markets. John Finch is Pro...

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Format:PaperbackDimensions:288 pages, 9.21 × 6.14 × 0.68 inPublished:January 9, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199578079

ISBN - 13:9780199578078

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Table of Contents

Lars-Gunnar Mattsson: PrefaceLuis Araujo, John Finch. and Hans Kjellberg: IntroductionElizabeth Shove and Luis Araujo: Consumption, Materiality and MarketsFranck Cochoy: Reconnecting Marketing to "market-things: how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959)Johan Hagberg: Exchanging Agencies: the Case of NetOnNetSophie Dubuisson-Quellier: Product Tastes, Consumer Tastes. The plurality of qualification in product development and marketing activitiesFrank Azimont and Luis Araujo: Governing Firms, Shaping markets: the role of calculative devicesJohn Finc and Susi Geoger: Markets are Trading Zones: on the Material, Cultural and Interpretative Dimensions of Market EncountersLiv Fries: Tinkering with Market Actors: How a Business Associations Practices Contribute to Dual AgencyThomas Reverdy: The Unexpected Effects of Gas Market Liberalisation: inherited devices and new practicesHans Kjellberg: Marketing on Trial: the SAS EuroBonus caseDan Neyland and Elena Simakova: Trading Bads and Goods: Market Practices in Fair Trade RetailingMichael Callon: CommentaryAlladi Venkatesh: CommentaryLuis Araujo, John Finch and Hans Kjellberg: Conclusion