Relationship Marketing: Successful Strategies For The Age Of The Customer by Regis McKenna

Relationship Marketing: Successful Strategies For The Age Of The Customer

byRegis McKenna

Paperback | May 21, 1993

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

About The Author

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Gov...

Details & Specs

Title:Relationship Marketing: Successful Strategies For The Age Of The CustomerFormat:PaperbackDimensions:256 pages, 9.25 × 6.13 × 0.57 inPublished:May 21, 1993Publisher:Basic Books

The following ISBNs are associated with this title:

ISBN - 10:0201622408

ISBN - 13:9780201622409

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From Our Editors

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate