Religion and the Marketplace in the United States

Paperback | February 26, 2015

EditorJan Stievermann, Philip Goff, Detlef Junker

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Alexis de Tocqueville once described the national character of Americans as one question insistently asked: "How much money will it bring in?" G.K. Chesterton, a century later, described America as a "nation with a soul of a church." At first glance, the two observations might appear to bediametrically opposed, but this volume shows the ways in which American religion and American business overlap and interact with one another, defining the US in terms of religion, and religion in terms of economics.Bringing together original contributions by leading experts and rising scholars from both America and Europe, the volume pushes this field of study forward by examining the ways religions and markets in relationship can provide powerful insights and open unseen aspects into both. In essays rangingfrom colonial American mercantilism to modern megachurches, from literary markets to popular festivals, the authors explore how religious behavior is shaped by commerce, and how commercial practices are informed by religion. By focusing on what historians often use off-handedly as a metaphor oranalogy, the volume offers new insights into three varieties of relationships: religion and the marketplace, religion in the marketplace, and religion as the marketplace. Using these categories, the contributors test the assumptions scholars have come to hold, and offer deeper insights into religionand the marketplace in America.

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Alexis de Tocqueville once described the national character of Americans as one question insistently asked: "How much money will it bring in?" G.K. Chesterton, a century later, described America as a "nation with a soul of a church." At first glance, the two observations might appear to bediametrically opposed, but this volume shows th...

Jan Stievermann is Professor of the History of Christianity in the U.S. at Heidelberg University. Philip Goff is Director of the Center for the Study of Religion and American Culture and Professor of Religious Studies and American Studies, Indiana University Indianapolis. Detlef Junker is Professor of History Emeritus at Heidelberg Un...

other books by Jan Stievermann

A Peculiar Mixture: German-Language Cultures and Identities in Eighteenth-Century North America
A Peculiar Mixture: German-Language Cultures and Identi...

Kobo ebook|Jun 14 2013

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Format:PaperbackDimensions:320 pages, 9.21 × 6.1 × 0.98 inPublished:February 26, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199361800

ISBN - 13:9780199361809

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Table of Contents

AcknowledgmentsContributorsJan Stievermann, Daniel Silliman, and Philip Goff: General IntroductionPART ONE: Reassessment1. E. Brooks Holifield: Why Are Americans So Religious? The Limitations of Market ExplanationsPART TWO: Evangelicals and Markets2. Mark Valeri: Weber and Eighteenth-Century Religious Developments in America3. Grant Wacker: Billy Graham, Christian Manliness, and the Shaping of the Evangelical Subculture4. Hilde Lovdal: Money Matters and Family Matters: James Dobson and Focus on the Family on the Traditional Family and Capitalist AmericaPART THREE: Religious Book Markets5. Matthew Hedstrom: The Commodification of William James: The Book Business and the Rise of Liberal Spirituality in the Twentieth-Century United States6. Gnter Leypoldt: Literature and the Economy of the Sacred7. Daniel Silliman: Publishers and Profit Motives: The Economic History of Left BehindPART FOUR: Religious Resistance and Adaptation to the Market8. Sarah Pike: Selling Infinite Selves: Youth Culture and Contemporary Festivals9. Katja Rakow: Religious Branding and the Quest to Meet Consumer Needs: Joel Osteen's "Message of Hope"10. Anthony Santoro: Unsilent Partners: Sports Stadiums and their Appropriation and Use of Sacred SpacePART FIVE: Critical Reflection and Prospect11. Kathryn Lofton: Considering the Neoliberal in American ReligionIndex

Editorial Reviews

"Religion and the Marketplace in the United States offers a sophisticated and timely overview of the historical alliances between religious ideas and practices, on the one hand, and the variety of economic activities animating American life, on the other. Never losing sight of the contemporaryrelevance of this subject, a star lineup of scholars weighs in on the complexities, nuances, and historical contingencies of buying, selling, praying, and preaching. This volume furthers a much-needed scholarly discussion at a critical moment." --Laurie Maffly-Kipp, Distinguished Professor in the Humanities, Washington University in St. Louis