Relishing Marketing: Illustrations Of Food & Drink Packaging

February 15, 2017|
Relishing Marketing: Illustrations Of Food & Drink Packaging by Joe Duffy
$53.95
Hardcover
Earn 270 plum® points
Buy Online
Ship to an address
Ships within 1-3 weeks.Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Buy In Store
Not sold in stores
Prices and offers may vary in store

about

• Showcases a global representation of branding and graphic design strategies for food and drink packaging• Provides strong insight into how innovative illustration can translate to effective sales• Includes rich photographic detail, high-quality illustrations, and detailed descriptions of each product, and the designer's thinking of each motif• Covers packaging design ideas for a wide variety of food and beverage models, from small- to large-scale industriesPackaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market.This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
Title:Relishing Marketing: Illustrations Of Food & Drink Packaging
Format:Hardcover
Product dimensions:256 pages, 11.54 X 9.36 X 1.11 in
Shipping dimensions:256 pages, 11.54 X 9.36 X 1.11 in
Published:February 15, 2017
Publisher:Images Publishing Dist A/C
Language:English
Appropriate for ages:All ages
ISBN - 13:9781864707090

Look for similar items by category:

Recently Viewed
|