Remarkable Retail: How To Win & Keep Customers In The Age Of Digital Disruption

April 14, 2020|
Remarkable Retail: How To Win & Keep Customers In The Age Of Digital Disruption by Steve Dennis
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Physical retail isn’t dead—but boring retail is!Remarkable Retail equips the savvy retailer with eight essential strategies to deliver a powerful customer experience.

Despite the clickbait headlines that warn of a “retail apocalypse,” many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. InRemarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips.

In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer isdigitally enabled, human centered,harmonized, mobile, personal, connected, memorable, andradical.

In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores. Packed with illuminating case studies from some of modern retail’s biggest success stories,Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience.

In an age where consumers have short attention spans and myriad options,Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.

Steve Dennis is a strategic advisor and keynote speaker on retail innovation. As a senior executive at two Fortune 500 retailers and as a consultant, Steve has worked with dozens of brands to reignite and accelerate their growth. He is aForbes senior contributor, and has been named a top 5 global retail influencer by multiple organizat...
Title:Remarkable Retail: How To Win & Keep Customers In The Age Of Digital Disruption
Product dimensions:240 pages, 9 X 6 X 0.82 in
Shipping dimensions:240 pages, 9 X 6 X 0.82 in
Published:April 14, 2020
Appropriate for ages:All ages
ISBN - 13:9781928055716

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