Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting by Stefanie PaluchRemote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting by Stefanie Paluch

Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An…

byStefanie Paluch

Paperback | September 23, 2011

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Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.
Dr. Stefanie Paluch received her doctorate at the Department of Marketing, TU Dortmund University under the guidance of Prof. Dr. Hartmut H. Holzmüller and Prof. Dr. Florian v. Wangenheim.
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Title:Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An…Format:PaperbackDimensions:419 pages, 21 × 14.8 × 0.07 inPublished:September 23, 2011Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834931004

ISBN - 13:9783834931009

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Table of Contents

Interaction and Customer Relations in the technology-based Service Encounter; The qualitative Method Gabek/WinRelan; Customers' holistic Remote Service Experience