Renewing Unilever: Transformation And Tradition

Hardcover | August 31, 2005

byGeoffrey Jones

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Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is acorporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins inBritain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben andJerry's.In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management,innovation, acquisition strategies, corporate culture, and human resource management.The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

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From the Publisher

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is acorporation that has a big impact on the lives o...

Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multi...

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Format:HardcoverDimensions:472 pages, 9.69 × 6.73 × 1.22 inPublished:August 31, 2005Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199269432

ISBN - 13:9780199269433

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Table of Contents

IntroductionPart I: Strategy and Performance1. Heritage and Challenges2. Managing Diversity3. New and Old Worlds4. Rethinking UnileverPart II: Dynamics and Routines5. Brands and Marketing6. Risk and Reward in Emerging Markets7. Trading, Plantations, and Chemicals8. Human Resource Management9. Corporate Culture10. Innovation11. Acquisitions12. Corporate Image and VoiceEpilogue: Paths to Growth