Representing Ageing: Images and Identities

Hardcover | June 19, 2012

EditorVirpi Ylänne

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This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.

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From the Publisher

This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.

VIRPI YLÄNNE Lecturer in Language and Communication at Cardiff University, UK. She has recently co-directed an ESRC funded research project on representations of older people in UK advertising media.
Format:HardcoverDimensions:280 pages, 8.5 × 5.5 × 0.69 inPublished:June 19, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230272592

ISBN - 13:9780230272590

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Table of Contents

Acknowledgements
Notes on the Contributors
Introduction; V.Ylänne
PART I: AGE-TARGETED AND ADVERTISING IMAGES
Anti-ageing Advertisements and Perceptions of Ageing; T.Calasanti, A.Sorensen & N.King
Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising; C.Chen & V.Ylänne
'They See Themselves As Young': The Market Addressing the Older Consumer; K.Lövgren
Talk about Love and Intimate Relationships in a Finnish 50+ Magazine; K.Lumme-Sandt & H.Uotila
Redefining Cultural Roles in Older Age: Grand-Mothering as an Extension of Motherhood; S.Soden
PART II: APPEARANCE, CLOTHING AND FASHION IMAGES
Doing Beauty: Women, Ageing and Identity; L.H.Clarke & A.Korotchenko
On Going Grey; C.Holland & R.Ward
Fashion and Age: The Role of Women's Magazines in the Constitution of Aged Identities; J.Twigg
PART III: SELF, FAMILY AND COMMUNITY IMAGES
'I Don't See Many Images of Myself Coming Back at Myself': Representations of Women and Ageing; L.Warren & N.Richards
The Oldest Generation as Displayed in Family Photographs; B.Bytheway & J.Bornat
'Positive Images' and Calendars: Explorations in 'Agelessness' or 'Ambiguous' Identities?; E.Fairhurst
Snap Happy – Being Old in Scotland in Photographs; E.Tulle
Conclusion; V.Ylänne
Bibliography
Index ~

Editorial Reviews

"Overall, Representing Ageing: Images and Identities is an enjoyable read, providing a thoughtful mix of chapters that significantly highlight the interplay between media representations of ageing and the selfidentification of older individuals. Taken together, the collection showcases the research of key scholars in this area, and makes a strong case for considering the importance of both images and identity to contemporary processes of ageing." - Ageing and Society