Representing Consumers: Voices, Views and Visions by Barbara SternRepresenting Consumers: Voices, Views and Visions by Barbara Stern

Representing Consumers: Voices, Views and Visions

EditorBarbara Stern

Hardcover | November 10, 1998

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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:
* construction of the researcher and consumer voice
* quantitative tools and representation
* advertising narratives
* poetic representation of consumer experience
* the crisis in the crisis concept
* consumer-oriented ethnographic research.
The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Title:Representing Consumers: Voices, Views and VisionsFormat:HardcoverDimensions:416 pages, 9.21 × 6.14 × 1.2 inPublished:November 10, 1998Publisher:Taylor and Francis

The following ISBNs are associated with this title:

ISBN - 10:0415184134

ISBN - 13:9780415184137

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From Our Editors

Morris Holbrook, Susan Spiggle, Jennifer Edson Escales, Kent Grayson and others discuss an oft-ignored issue: the actual reporting of consumer research results. Drawing from photography, literary theory, postmodernism, narratology and poetry, Representing Consumers examines the makeup of truth as offered in a final report. The essays address quantitative tools, multimedia and representation, use of narrative and voice and ethnographic research.