Research Methodology

Paperback | April 6, 2006

byChris Welman, Fanie Kruger, Bruce Mitchell

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The third edition has been revised and updated. The text is learner-centred and thoroughly explores definitions, constructs, and concepts, using relevant case studies, examples, activities, and self-evaluation questions. A brief summary with multipple-choice questions concludes each chapter.The book has been adopted in departments as diverse as HRM, marketing, tax, and auditing, research methodology, industrial psychology, and public administration. It provides a comprehensive overview of research methods in such areas as corporate and business administration, credit, purchasing andproduction management, and public and human resource management. There is also an updated section on Internet resources.

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From the Publisher

The third edition has been revised and updated. The text is learner-centred and thoroughly explores definitions, constructs, and concepts, using relevant case studies, examples, activities, and self-evaluation questions. A brief summary with multipple-choice questions concludes each chapter.The book has been adopted in departments as d...

Format:PaperbackDimensions:352 pages, 9.45 × 6.54 × 0.87 inPublished:April 6, 2006Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195789016

ISBN - 13:9780195789010

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Table of Contents

1. The Aims of the Research2. The Research Topic, Title, and Research Problem3. Literature Review4. Research Design: Population and Sampling Types5. Types of Quantitative Research Designs6. Validity of Conclusions7. Data-Collecting Methods and Measuring Instruments in Quantitative Research8. Qualitative Research Design9. Data Analysis and Interpretation of Results10. Report Writing11. The Research Proposal