Research Methods for Media and Communication

Paperback | December 27, 2008

byNiranjala Weerakkody

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Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of mediastudies, communication, mass communication, journalism, public relations and advertising.

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Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of mediastudies, communication, mass communication, jour...

Niranjala Weerakkody is a Lecturer in the School of Communication and Creative Arts, Deakin University.
Format:PaperbackDimensions:304 pages, 245 × 171 × 18 inPublished:December 27, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195560442

ISBN - 13:9780195560442

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Table of Contents

PART 1 - GENERAL INTRODUCTION1. The Research Process2. Theoretical Paradigms and Concepts3. Choosing a Topic to Writing a Scholarly Report4. Research Ethics in Media and Communication5. Sampling6. MeasurementPART 2 - RESEARCH APPROACHES - Quantitative7. Quantitative Research Methods I - Surveys8. Quantitative Research Methods II - Content AnalysisPART 3 - RESEARCH APPROACHES- Qualitative9. Qualitative Research Methods I- Depth Interviews10. Qualitative Research Methods II- Focus GroupsQualitative Re 11. search Methods III: Field Studies/Participant ObservationsPART 4 - OTHER RESEARCH APPROACHES12. Case Study Research13. Textual AnalysisPART 5 - ANALYSIS OF QUALITATIVE and QUANTITTIVE DATA14. Analysing Data (Qualitative and Quantitative)PART 6- RESEARCH REPORTS FOR NON-ACADEMIC SETTINGS15. Research Reports for Non-Academic Settings