Research Methods in Business Studies: A Practical Guide by Pervez Ghauri

Research Methods in Business Studies: A Practical Guide

byPervez Ghauri, Kjell Gronhaug

Paperback | March 23, 2010

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A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 

About The Author

Dr. Pervez Ghauriis Professor of International Business at Kings College London. Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
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Details & Specs

Title:Research Methods in Business Studies: A Practical GuideFormat:PaperbackDimensions:288 pages, 9.4 × 6.7 × 0.8 inPublished:March 23, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273712047

ISBN - 13:9780273712046

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Extra Content

Table of Contents

Provisional TOC

 

PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH

1. Introduction
2. Research in business 


PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements

7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data


PART THREE: IMPLEMENTATION 
11. Quantitative data analysis

12. Qualitative Data analysis 

13. Writing the final report