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How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that…

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The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive,…

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Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource information and tools. In some cases with smaller companies,…

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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50minutes you will be able to: • Launch a new product or test an…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

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This book is about the stuff you learn when you’ve worked for a boss you’d swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you’ve faced legal or ethical problems that needed the…

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Warren Lamb’s latest publication for Brechin Books is a distillation of his life’s work. A Framework for Understanding Movement: My Seven Creative Concepts explains his development of all that he learnt whilst working for twelve years with Rudolf Laban and the…

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Introduction Let’s say you’re a newbie to the world of online sales and are looking to make money online, but you’re starting with a small startup budget. With the blinding wealth of information available for new business owners, knowing how to spend your limited…

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Ever wondered why some people receive or give such superior performance appraisals? Well wonder no more. This brief but useful eBook can help. Whether you are an employee, manager, upper management or owner, you will gain useful techniques and information by…

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…

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Nasty Customers? Boss on the Rampage? Uncooperative Colleagues? Upset Secretary? This international best-seller will help you deal with them. At one time or another, everyone has to deal with irate, rude, impatient emotional or aggressive people in the workplace.…

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Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?” should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR…