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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…
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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…

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Human resource management (HRM) quiz has 763 multiple choice questions MCQ. HRM quiz questions and answers PDF, MCQ on human resource planning, HRIS, HRMS, HR consulting, recruiting, benefits, services, coaching, HR development MCQ with answers, HR strategies,…
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Nasty Customers? Boss on the Rampage? Uncooperative Colleagues? Upset Secretary? This international best-seller will help you deal with them. At one time or another, everyone has to deal with irate, rude, impatient emotional or aggressive people in the workplace.…
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Si en France les sciences de gestion se sont rapidement emparées de la complexité (Martinet, 1993 ; Thietart et Forgues, 1995), le marketing n’a, pour l’instant, que peu succombé à ses sirènes. Ce phénomène peut s’expliquer par un conservatisme épistémologique…
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's…
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This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that…

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Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. This book presents in plain terms the key theoretical…

HR Metrics

by Barry Wolfe

|June 11, 2016

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This book is about the stuff you learn when you’ve worked for a boss you’d swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you’ve faced legal or ethical problems that needed the…

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Welche Rolle wird die Marktforschung künftig für Unternehmen noch spielen? Muss die Marktforschungsbranche ihren Stellenwert zwischen Big Data, Social Media, kurzlebigen Data-Hypes und realem Geschäft immer neu definieren? Sind „Data-Experten“ die Marktforscher…
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…

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Comment faire une recherche supervisée en vente et marketing qui soit différente et efficace ? L’approche de l’auteur, plutôt que se cantonner à une seule méthode de recherche, s’inspire de plusieurs méthodes et techniques pour aider à la construction d’un modèle…