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A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay…

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to…

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Speedread.org is our organization. We've been online for almost 14 years, and teaching reading improvement for 34 years at major colleges and Universities. Our courses are used worldwide by over 100,000 in several languages in many parts of the globe.…

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Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource information and tools. In some cases with smaller companies,…

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Navigating the dynamic interaction of individuals at work can be fraught with peril, especially in a competitive and politically charged work environment. Getting things done with and through others comes with the territory at work however, so it pays to…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

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The fast track route to mastering the use of market research. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. Examples and lessons from benchmark companies in publishing,…

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This book is cultural consumer anthropology. It is observing and understanding purchasing behavior, it is about influencing that behavior. Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them; it…

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« Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient eux-mêmes copiés. [...] Ah ! connaissons mieux la valeur de ce que nous possédons, pénétrons dans la bibliothèque des manuscrits »... Ces…

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Le terme sémiologie est plutôt réservé aux approches françaises des années 1960 et 1970 inspirées notamment par Roland Barthes. En revanche, l’ensemble des travaux internationaux comme la plupart des contributions françaises postérieures à 1980 apparaissent sous…

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Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with uncertainty as in Nigeria. The Nigerian banking industry faces a number of challenges in relation to employee…

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Notre manuel de recrutement est le meilleur atout que vous puissiez avoir dans votre manche pour vous accompagner tout au long de vos recrutements, afin que vous puissiez les réaliser dans des conditions optimales, mais surtout en sachant affronter les…