59 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Research
$5 - $9.99
1 - 12 of 59 Results
Top Matches
Human Resource Management MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer…

Available for download

Not available in stores

Human resource management (HRM) MCQs has 763 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on recruitment and selection, HR planning, job analysis, HRIS, HRMS, HR consulting, employee benefits, services, training and…
Human Resource Management (HRMS) MCQs: Multiple Choice Questions and Answers (Quiz & Tests with…

Available for download

Not available in stores

Human resource management HRMS MCQs has 527 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on HRMS, strategic management, HR recruitment and selection, HRIS, employee training, development, compensation management,…
Market Research In A Week: Teach Yourself

In stock online

Available in stores

The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…
Trade Marketing Focus: Empower Key Influencing Factors
Kobo ebook

|March 31, 2017

$6.29 online

$6.99

save 10%

Available for download

Not available in stores

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers—and that’s why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you…
Andrew S.C. Ehrenberg ou le chantre de la réplication

Available for download

Not available in stores

La première partie de ce chapitre donne un exposé de la place d’Ehrenberg dans le milieu universitaire de l’époque. La deuxième partie reprend ses principales contributions, la troisième partie discute l’après-Ehrenberg et la quatrième partie conclut.
Paul E. Green - L'analyse des données en marketing

Available for download

Not available in stores

Afin de bien comprendre l’œuvre de Green, nous examinerons tout d’abord les contributions liées à la recherche marketing concernant aussi bien les méthodes d’analyse multivariée que les méthodes d’analyse de données dite multidimensionnelle, après avoir rappelé…
The Marketing Mix: Master the 4 Ps of marketing

Available for download

Not available in stores

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an…
David Aaker - Efficacité publicitaire, capital marque, comportement du consommateur et lien…

Available for download

Not available in stores

Les quelques pages qui suivent ont le double objectif de refléter la richesse des travaux de David Aaker et d’en souligner les idées-forces. Il était en effet difficile de rendre compte de manière exhaustive de l’intégralité des apports de l’auteur. Quatre thèmes…
Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age
Kobo ebook

|September 16, 2015

$8.69 online

$9.99

save 13%

Available for download

Not available in stores

Marketing is psychology, in practice. That’s all it is. This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings…
Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

Available for download

Not available in stores

How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that…
Psicopolitica
Kobo ebook | Spanish

|January 9, 2017

$7.84

Available for download

Not available in stores

El desarrollo laboral en el campo de la asesoría nos permitió observar que la Psicología y la Política tienen un área común y poco estudiado y de gran valor, porque la Psicología influye en las decisiones humanas y la Política es un mundo de decisiones. En…
Philip Kotler - Une pièce maîtresse dans l'évolution du concept marketing

Available for download

Not available in stores

Nous verrons que le parcours prodigieux de Philip Kotler se structure autour de cinq grands axes, parfois correspondant à des périodes particulières, qui vont servir à articuler la première partie de notre article. Pourtant, l’un de ces axes a incontestablement…
Loading