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The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…

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A unique account of 'Abdu'l-Baha's visit to America by one of American disciples.

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…

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The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies…

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A complete course on the rules of marketing for today's climate. In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional…

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At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with…
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Inspired by the human mind, the new field of contextual analytics is revolutionizing how data and technology can empower everyday business decisions. The information to make your business more profitable is likely available to you, but either dormant or…
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming…
Kobo ebook | Dutch

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'Wat is de vraag?' geeft een praktische aanpak en krachtige tools die je helpen om een goed marktonderzoek op te zetten. Onder 'goed' marktonderzoek verstaan we onderzoek dat daadwerkelijk gebruikt kan worden als fundament voor (marketing)beslissingen. We laten…

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Beyond the Morning Huddle— Human Resource Management for a Successful Dental Office shares tips, experiences, strategies and solutions to make your dental practice the best it can be. Recruitement With time and attention given to the hiring process, the doctor…

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CONDUCTING AN INTERVIEW IS AN ART FORM IN ITSELF, BUT NOT EVERYONE IS DA VINCI Employees are the most important part of any company. Getting the right people to join your company who will not only mesh in with the current environment but will also bring in unique…