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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how…read more

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Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource information and tools. In some cases with smaller companies, this responsibility is the burden of…read more

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for…read more

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Kobo Edition (eBook) | French

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La prospective n’est pas réservée à une élite. Cette méthode originale, souple et économique le prouve. Entre le marketing avec ses exigences de plus en plus à court terme (quelques mois) et la prospective faite à long terme (quelques décennies), Philippe Cahen pratique le marketing de l’incertain…read more

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Adesivi mimetizzati nel tessuto degli spazi urbani, performance di attivisti nascosti tra i passanti, oggetti fuori posto inseriti all'interno di luoghi del consumo (shopping mall, supermercati), spot apparentemente amatoriali concepiti per diffondersi sfruttando le logiche della partecipazione…read more

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All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the success of an IT manager rests on how his / her team preforms. What You'll Find Inside: *…read more

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Kobo Edition (eBook) | Dutch

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In 'Wat is de vraag?' presenteren Erik De Kort en Durk Bosma een praktische aanpak en krachtige tools die je helpen om een goed marktonderzoek op te zetten. Onder 'goed' marktonderzoek verstaan zij onderzoek dat daadwerkelijk gebruikt kan worden als fundament voor (marketing)beslissingen. Ze laten…read more

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Are you highly motivated by the work you are doing? Are you are performing at your best? If you are a manger or leader, are your employees highly motivated and performing as well as they can? Through "Managing Yourself, Managing Others: How to Improve Effectiveness, Productivity, and Work…read more

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La famille est à la mode ! Presse spécialisée, émissions télévisées, sites Internet, ouvrages scientifiques et grand public, jamais sans doute, on aura tant entendu parler de la famille alors même que ses contours sont questionnés et qu’elle devient si difficile à définir. Dans une société dans…read more

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Beyond the Morning Huddle— Human Resource Management for a Successful Dental Office shares tips, experiences, strategies and solutions to make your dental practice the best it can be. Recruitement With time and attention given to the hiring process, the doctor and team implement a strong…read more