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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…
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|September 26, 2016

$18.99

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…
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|This title releases June 20, 2017

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Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond…
Kobo ebook

|January 31, 2016

$17.99 online

$24.33

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Looking to improve communications in your work force in the coming year? Communicating with the 5 Generations in the Workplace is the book to read. Generational diversity is the root cause of many of the problems in business today that affects growth,…
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|November 19, 2014

$19.95

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This book is cultural consumer anthropology. It is observing and understanding purchasing behavior, it is about influencing that behavior. Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them; it…
Kobo ebook | German

|September 28, 2016

$16.29 online

$20.35

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Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens verständlich und in klarer Sprache. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Die Autoren erklären zunächst, wie motivationale, emotionale und…
Paperback | Spanish

|September 1, 2014

$16.95

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Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the…

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Why do some businesses fail while others thrive no matter what? It's all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending…

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This isn't the time to Blink. It's time to THINK! -- before it's too late. Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our…

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In Eccentric Marketing , marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day…

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The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would…