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Paperback

|April 24, 2012

$17.66 online

$22.00

save 19%

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…

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Kobo ebook

|September 26, 2016

$18.99

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…

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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…

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Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond…
Kobo ebook | German

|September 28, 2016

$16.29 online

$20.35

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Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens verständlich und in klarer Sprache. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Die Autoren erklären zunächst, wie motivationale, emotionale und…

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Looking to improve communications in your work force in the coming year? Communicating with the 5 Generations in the Workplace is the book to read. Generational diversity is the root cause of many of the problems in business today that affects growth,…

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Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink , which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis.…

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The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would…
Paperback

|July 22, 2000

$17.99 online

$19.95

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Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the…
Kobo ebook

|April 1, 2014

$19.18

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Sportspsychologist and mental trainer Erik Østenkjær has years of experience building cultures that perform in the highest leagues - both in sports and in business. In this book, he will teach you how to build that culture, from laying it's foundation to…
Kobo ebook

|November 25, 2013

$16.68

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An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in…