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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes?…

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into…

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Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different . This book distils and summarises all the best current thinking in business so that you can become an…

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Le terme « marketing » est entré dans l’espace public. Il alimente un grand nombre de débats et de discussions animés qui sont liés, dans la plupart des cas, aux dérives les plus délétères de notre société. Cet ouvrage collectif tente de répondre à deux questions…

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Comment les études qualitatives peuvent-elles relever les défis lancés par les nouvelles technologies de communication et par les changements des comportements et des mentalités des consommateurs ? Quelles incidences ont sur nos méthodes les recherches en…

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Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround ! Brand Turnaround examines a number of brand crises—explaining first what…

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190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on…

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Prepare your troops for battle! This book contains the knowledge that will enable you to deliver fast, focused and high quality Technical Marketing data to help you make key strategic decisions to take you to high ground in the marketplace. It contains well known…

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Dimensions of experience as a key to successful experiential strategies First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions when they consume, with the idea that we seek to…

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Qui ne s'est pas déjà enthousiasmé... ou inquiété en voyant avec quelle aisance des jeunes, et même des enfants, parviennent à utiliser toutes sortes d'objets numériques ? Le comportement des jeunes ayant grandi avec le numérique serait-il spécifique ? En quoi…