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Audio Book (CD)

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing…

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190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on…

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Le terme « marketing » est entré dans l’espace public. Il alimente un grand nombre de débats et de discussions animés qui sont liés, dans la plupart des cas, aux dérives les plus délétères de notre société. Cet ouvrage collectif tente de répondre à deux questions…

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life…
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…
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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes?…

The Quotient Club

by Jay Hilary

|November 1, 2004

Mass Market Paperback

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Paperback

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The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential…

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In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will…
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Prepare your troops for battle! This book contains the knowledge that will enable you to deliver fast, focused and high quality Technical Marketing data to help you make key strategic decisions to take you to high ground in the marketplace. It contains well known…