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Audio Book (CD)

|June 14, 2016

$24.82 online

$39.99

save 37%

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Hardcover

|September 16, 2016

$23.09 online

$25.95

save 11%

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Accelerate Your Success By Leading With Insights ?You're a sales professional reaching for the next level in your career- striving for great client relationships and strategic partnerships. And by beginning your journey with Lee Hicks in WINNING ADAPTIVE SALES,…

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« Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient eux-mêmes copiés. [...] Ah ! connaissons mieux la valeur de ce que nous possédons, pénétrons dans la bibliothèque des manuscrits »... Ces…

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A better understanding of what makes people tick at work, can lead to the application of improved treatment tactics of employees, to inspire the best productive and creative contributions from them, for increased organisation benefits and profits. Improved…

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Le terme « marketing » est entré dans l’espace public. Il alimente un grand nombre de débats et de discussions animés qui sont liés, dans la plupart des cas, aux dérives les plus délétères de notre société. Cet ouvrage collectif tente de répondre à deux questions…

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Qui ne s'est pas déjà enthousiasmé... ou inquiété en voyant avec quelle aisance des jeunes, et même des enfants, parviennent à utiliser toutes sortes d'objets numériques ? Le comportement des jeunes ayant grandi avec le numérique serait-il spécifique ? En quoi…

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life…

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Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives…

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Croisant les apports d'universitaires et de professionnels spécialistes du secteur, cet ouvrage s'appuie sur des travaux réalisés depuis une quinzaine d'années autour du Master Innovation, Design et Luxe de l'Université Paris-Est Marne-la-Vallée (IAE Gustave…
Mass Market Paperback

|November 1, 2004

$20.95

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Kobo ebook

|This title releases September 19, 2017

$21.99

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…
Paperback

|August 26, 2005

$24.70 online

$24.95

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The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential…