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Chief Culture Officer: How to Create a Living, Breathing Corporation

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The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would…
Market Research Handbook: Measurement, Approach and Practice
Paperback

|August 26, 2005

$24.70 online

$24.95

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The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential…
The User Experience Team of One
Kobo ebook

|July 9, 2013

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$29.31

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying…
Winning at New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Regards croisés sur la consommation: Tome 2 - Des structures au retour de l'acteur

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« Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient eux-mêmes copiés. [...] Ah ! connaissons mieux la valeur de ce que nous possédons, pénétrons dans la bibliothèque des manuscrits »... Ces…
Winning Adaptive Sales: Accelerate Your Success By Leading With Insights
Hardcover

|September 16, 2016

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Accelerate Your Success By Leading With Insights You're a sales professional reaching for the next level in your career- striving for great client relationships and strategic partnerships. And by beginning your journey with Lee Hicks in WINNING…
Validating Product Ideas: Through Lean User Research
Kobo ebook

|January 19, 2016

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Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas…
Marketing du luxe: Stratégies innovantes et nouvelles pratiques

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Croisant les apports d'universitaires et de professionnels spécialistes du secteur, cet ouvrage s'appuie sur des travaux réalisés depuis une quinzaine d'années autour du Master Innovation, Design et Luxe de l'Université Paris-Est Marne-la-Vallée (IAE Gustave…
Digital natives: Culture, génération et consommation

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Qui ne s'est pas déjà enthousiasmé... ou inquiété en voyant avec quelle aisance des jeunes, et même des enfants, parviennent à utiliser toutes sortes d'objets numériques ? Le comportement des jeunes ayant grandi avec le numérique serait-il spécifique ? En quoi…
Les études qualitatives: Fondamentaux, méthodes, analyse, techniques

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Comment les études qualitatives peuvent-elles relever les défis lancés par les nouvelles technologies de communication et par les changements des comportements et des mentalités des consommateurs ? Quelles incidences ont sur nos méthodes les recherches en…
Interviewing Users: How to Uncover Compelling Insights
Kobo ebook

|May 1, 2013

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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct…
Built to Love: Creating Products That Captivate Customers
Kobo ebook

|September 13, 2010

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$28.95

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Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products and services Includes case examples from a wide…
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