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Hardcover

|June 14, 2016

$26.94 online

$35.99

save 25%

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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Paperback

|June 15, 2014

$26.93 online

$28.50

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Paperback

|July 12, 2011

$26.70 online

$34.50

save 22%

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…

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Marketing is psychology, in practice. That’s all it is. This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research…

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In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will…

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What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two…

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What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers,…

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"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer men to integrate gender and generational insights into a…