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Marketing is psychology, in practice. That’s all it is. This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research…

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to…

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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…

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Warren Lamb’s latest publication for Brechin Books is a distillation of his life’s work. A Framework for Understanding Movement: My Seven Creative Concepts explains his development of all that he learnt whilst working for twelve years with Rudolf Laban and the…

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"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer men to integrate gender and generational insights into a…

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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their…

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This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run…

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Why do some businesses fail while others thrive no matter what? It's all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending…

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