15 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Research
$30 - $34.99
1 - 12 of 15 Results
Top Matches
Badass: Making Users Awesome: Making Users Awesome
Paperback

|February 23, 2015

$31.31 online

$38.95

save 19%

In stock online

Not available in stores

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…
Marketing Research Kit For Dummies
Paperback

|April 5, 2010

$30.31 online

$35.99

save 15%

Ships within 1-3 weeks

Not available in stores

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes?…
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

Ships within 1-2 weeks

Not available in stores

The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small…
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost…

Ships within 1-2 weeks

Available in stores

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life…
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
Hardcover

|July 27, 2015

$30.38 online

$33.95

save 10%

In stock online

Not available in stores

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up…
Le nouveau marketing territorial: Enjeux, pratiques, facteurs clés de succès et nouveaux modèles

Available for download

Not available in stores

Avec plus de 1 700 références citées, 800 cas étudiés dans le monde et une multitude de conseils opérationnels, Le Nouveau Marketing Territorial est un livre qui apporte aux élus, techniciens ou étudiants des solutions nouvelles et des idées inspirantes pour…
How Cool Brands Stay Hot: Branding To Generations Y And Z
Paperback

|March 28, 2016

$31.46 online

$38.95

save 19%

In stock online

Not available in stores

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation…
Customer-Centric Marketing: A Pragmatic Framework
Kobo ebook

|March 11, 2016

$34.09 online

$42.62

save 20%

Available for download

Not available in stores

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive,…
Eccentric Marketing: Awakening the Arab Business World to the Benefits of Branding

In stock online

Not available in stores

In Eccentric Marketing , marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day…
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and…

Available for download

Not available in stores

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay…
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Ships within 3-5 weeks

Not available in stores

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers,…
Marketing to Seniors
Hardcover

|June 27, 2002

$32.50

In stock online

Not available in stores

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health…