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Outside Insight: Navigating A World Drowning In External Data
Hardcover

|This title releases February 27, 2018

$38.22 online

$42.95

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job…
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers,…
Decoding The Irrational Consumer: How To Commission, Run And Generate Insights From Neuromarketing…

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New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subconscious, rather than by purely rational calculations. Asking…
Marketing Analytics: A Practical Guide To Real Marketing Science
Paperback

|June 28, 2015

$36.31 online

$45.50

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Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting…
The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale: Essays on…

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This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital…
Geodemographics for Marketers: Using Location Analysis for Research and Marketing

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Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market…
Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext

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Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verändern und wie sich die Branche neu aufstellen kann. Die wichtigste Erkenntnis: Die menschliche Arbeitskraft ist nach wie vor…
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer…
Konsumentenverhalten: Konsumenten Verstehen - Marketingmaßnahmen Gestalten
Paperback | German

|October 7, 2016

$36.81 online

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Zukunft der Marktforschung: Entwicklungschancen in Zeiten von Social Media und Big Data

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Welche Rolle wird die Marktforschung künftig für Unternehmen noch spielen? Muss die Marktforschungsbranche ihren Stellenwert zwischen Big Data, Social Media, kurzlebigen Data-Hypes und realem Geschäft immer neu definieren? Sind „Data-Experten“ die Marktforscher…
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

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Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen…
Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence

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Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths,…