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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer…

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The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful…

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Kobo ebook

|August 21, 2006

$48.99 online

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This is the second, fully revised and updated edition of a highly praised text introducing sociological research methods to the student. It is written for the non-specialist, yet introduces all the central issues of social research.

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"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do,…

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Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung. Trotz ihrer essentiellen Bedeutung für das Produkt- und Dienstleistungsmarketing behandeln…

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The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China. The data are mainly from the interview and survey on farmers, vegetable wholesalers and retailers and…

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design…

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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers,…

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Kobo ebook

|December 14, 2012

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$59.95

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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing…