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"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do,…
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"The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for…

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market…

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Higher education in the U.S. has traditionally prepared students for work and social success, but with families, work, and society itself undergoing revolutionary change, is this preparation sufficient to develop the 21st-century workforce? This book explores how…
Hardcover | German

$48.05

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Welche Geschäftspotentiale besitzt Near Field Communication im Handel? Und welche Faktoren standen einer großflächigen Verbreitung bisher im Wege? Um diese Fragen zu beantworten werden im ersten Teil dieses Buches theoretische Grundlagen mittels eines…
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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing…

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The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China. The data are mainly from the interview and survey on farmers, vegetable wholesalers and retailers and…

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Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality,…