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Marketing Research: A Concise Introduction
Kobo ebook

|October 23, 2017

$51.19 online

$63.95

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An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends.…
Market Research In Practice: An Introduction To Gaining Greater Market Insight

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As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this…
Marktforschung: Eine praxisorientierte Einführung

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To Kill the King: Post-Traditional Governance and Bureaucracy
Kobo ebook

|December 18, 2014

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To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional…
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to…
World Theosophy Magazine June 1932-December 1933
Mass Market Paperback

|April 1, 2003

$50.95

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Grundlagen der Varianzanalyse: Konzeption - Durchführung - Auswertung

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FMCG: The Power of Fast-Moving Consumer Goods

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This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most…
Leading Edge Marketing Research: 21st-Century Tools and Practices
Kobo ebook

|November 9, 2011

$54.39 online

$67.95

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This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the…
The Production of Knowledge: The Challenge of Social Science Research

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Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality,…
Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design…
Transformational Public Service: Portraits of Theory in Practice: Portraits of Theory in Practice

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Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service,…
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