We found 11 results for “


Showing 1 - 11 of 11 Results

Kobo ebook

$54.49 online

$70.74

save 22%

Available for download

Not available in stores

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an…

Available for download

Not available in stores

Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung. Trotz ihrer essentiellen Bedeutung für das Produkt- und Dienstleistungsmarketing behandeln…

Available for download

Not available in stores

GET THE TOOLS AND KNOW-HOW THAT MAKE ROI MORE THAN JUST A NUMBER "Ron does such a great job answering the question that has baffl ed many learning professionals for years: How do we measure and demonstrate the value of training. Applying his methodology of ROI is…

Available for download

Not available in stores

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media…

Available for download

Not available in stores

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to…

Ships within 1-3 weeks

Not available in stores

Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably.…

Available for download

Not available in stores

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most…

Available for download

Not available in stores

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It…

Paperback | German

$52.88 online

$64.95

Out of stock online

Not available in stores

Mass Market Paperback

$50.95

In stock online

Not available in stores

In stock online

Not available in stores