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Der zeitgenössische Kunstmarkt erfährt durch die steigende Bedeutung von Kunst als Investitionsobjekt große Aufmerksamkeit. Gleichzeitig herrscht auf diesem intransparenten Markt jedoch ein Höchstmaß an Unsicherheit, wobei dem Kunsthändler eine besondere Rolle…
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|April 18, 2008

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of…
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|February 1, 2001

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to…

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To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional…

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Le Place Marketing Trend, actualisé chaque année, présente pour la première fois toutes les tendances et les nouvelles pratiques du marketing territorial dans le monde. Plus qu’un panorama de ce que font aujourd’hui les collectivités territoriales les plus…