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To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional consciousness of governance that can yield…read more

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Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service, Transformational Public Service…read more

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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book…read more

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of…read more

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This is the second, fully revised and updated edition of a highly praised text introducing sociological research methods to the student. It is written for the non-specialist, yet introduces all the central issues of social research.read more

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The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China. The data are mainly from the interview and survey on farmers, vegetable wholesalers and retailers and operators of vegetable wholesale markets.…read more

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This book aims is to provide a useful mental model and tools for learning about how executives and customers think within marketplace contexts. Woodside's research examines many of the same questions as Gerald Zaltman's 2003 book How Customers Think. The author suggests that when the need to learn…read more

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Le Place Marketing Trend, actualisé chaque année, présente pour la première fois toutes les tendances et les nouvelles pratiques du marketing territorial dans le monde. Plus qu’un panorama de ce que font aujourd’hui les collectivités territoriales les plus performantes pour construire leur…read more