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Place Marketing Trend 2014: Tendances et nouvelles pratiques du marketing territorial

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Le Place Marketing Trend, actualisé chaque année, présente pour la première fois toutes les tendances et les nouvelles pratiques du marketing territorial dans le monde. Plus qu’un panorama de ce que font aujourd’hui les collectivités territoriales les plus…
The Global Emerging Market in Transition: Articles, Forecasts, and Studies

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A compendium of the work of Vladimir L. Kvint, Global Emerging Market in Transition: Articles, Forecasts, and Studies is an essential guide to understanding the intricacies behind global trends and emerging markets. Starting with the explanations and definitions…
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…
Qualitative Marketing Research: A Cultural Approach
Kobo ebook

|May 11, 2006

$57.59 online

$71.94

save 19%

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an…
Der Kunsthaendler als Intermediaer: Eine institutionenoekonomische Analyse von Markt und…

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Der zeitgenössische Kunstmarkt erfährt durch die steigende Bedeutung von Kunst als Investitionsobjekt große Aufmerksamkeit. Gleichzeitig herrscht auf diesem intransparenten Markt jedoch ein Höchstmaß an Unsicherheit, wobei dem Kunsthändler eine besondere Rolle…