We found 6 results for “

showing 1 - 6 of 6 Results
Kobo ebook

$76.12

$58.69 online

save 22%

Available for download

Not available in stores

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to…

Available for download

Not available in stores

Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service,…

Available for download

Not available in stores

Le Place Marketing Trend, actualisé chaque année, présente pour la première fois toutes les tendances et les nouvelles pratiques du marketing territorial dans le monde. Plus qu’un panorama de ce que font aujourd’hui les collectivités territoriales les plus…
Kobo ebook

$74.80

$57.59 online

save 23%

Available for download

Not available in stores

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of…

Available for download

Not available in stores

To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional…
Kobo ebook

$72.11

$55.59 online

save 22%

Available for download

Not available in stores

This book aims is to provide a useful mental model and tools for learning about how executives and customers think within marketplace contexts. Woodside's research examines many of the same questions as Gerald Zaltman's 2003 book How Customers Think. The author…