11 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Research
$60 - $64.99
1 - 11 of 11 Results
Top Matches
Kobo ebook

|September 13, 2016

$63.89 online

$79.87

save 20%

Available for download

Not available in stores

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market…

Ships within 1-3 weeks

Not available in stores

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It…
Kobo ebook

|August 21, 2006

$60.30

Available for download

Not available in stores

This is the second, fully revised and updated edition of a highly praised text introducing sociological research methods to the student. It is written for the non-specialist, yet introduces all the central issues of social research.

In stock online

Not available in stores

Available for download

Not available in stores

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of…

In stock online

Not available in stores

To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional…

Available for download

Not available in stores

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid,…

Out of stock online

Not available in stores

Strike the ideal balance between art and analytics with strategies for the modern marketing paradigm The Digital Marketing Divide sparks a discussion on the value of marketing decisions made from a place of balance between art and science. With a deep dive into…
Book & Toy | German

|This title releases June 8, 2017

$64.95

Pre-order online

Not yet available in stores

Out of stock online

Not available in stores

Kobo ebook

|December 8, 2016

$63.89 online

$79.87

save 20%

Available for download

Not available in stores

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers…