6 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Research
$65 - $69.99
1 - 6 of 6 Results
Top Matches
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

In stock online

Not available in stores

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to…
Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods

Available for download

Not available in stores

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid,…
Driving Innovation in Service Organisations: A Study in the German Airport Industry

Available for download

Not available in stores

With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the…
The International Handbook Of Market Research Techniques
Paperback

|December 1, 2002

$69.37 online

$77.95

save 11%

In stock online

Not available in stores

* Standard text dealing with market research techniques
Statistics for Marketing and Consumer Research
Kobo ebook

|May 22, 2008

$68.29 online

$85.27

save 19%

Available for download

Not available in stores

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to…
Praxis Online-marktforschung: Grundlagen - Anwendungsbereiche - Durchführung

Out of stock online

Not available in stores