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It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available. With all these resources to choose from, companies of all sizes are using market research insights to…
Kobo ebook

|May 22, 2008

$68.29 online

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to…

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With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the…
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|December 1, 2002

$69.37 online

$77.95

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* Standard text dealing with market research techniques

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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid,…

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In the age of digitalization, organizations are globally distributed and need to interact across diverse system landscapes with both their partners and customers. Typically, synchronous collaboration over the Internet requires all participants to meet certain…