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“This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the…

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This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the…

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With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the…

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