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“This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the…

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Ein entscheidender Erfolgsfaktor jeder Supply Chain ist das adäquate Design ihrer Leistungserstellungsprozesse. Da diese Prozesse regelmäßig durch einen hohen Grad an Komplexität gekennzeichnet sind, stellt deren Gestaltung eine große Herausforderung dar. In…

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A comprehensive textbook and reference on doing quality research in the field of Operations Management (OM).

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This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ¿retrofitted¿ to digital spaces, Qualitative Research in Digital Environments offers…