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Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should…

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate…

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Paperback | German

|November 5, 2007

$75.35

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Die Entwicklung und Vermarktung innovativer Arzneimittel ist das Ziel forschender Pharmaunternehmen. Mit Viagra, Botox, Reductil, Propecia etc. entstand eine neue Arzneimittelgeneration: Lifestyle Drugs. Zwar finden diese auch bei der Therapie lebensbedrohlicher…