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Nostalgie Als Zukunftsstrategie Für Unterhaltungsmedien: Empirische Studien Zu Persönlicher Und…

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Business Intelligence for New-Generation Managers: Current Avenues of Development

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Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should…
Die Gruppendiskussion in der Marktforschung: Grundlagen - Moderation - Auswertung Ein…

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Marketing Database Analytics: Transforming Data for Competitive Advantage

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate…
The Market Research And Insight Yearbook: Transforming Evidence Into Impact

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It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available. With all these resources to choose from, companies of all sizes are using market research insights to…
Marktforschung Der Zukunft - Mensch Oder Maschine: Bewährte Kompetenzen In Neuem Kontext

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