We found 4 results for “

showing 1 - 4 of 4 Results

In stock online

Not available in stores

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…

In stock online

Not available in stores

Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to…

Available for download

Not available in stores

If the Human Resource function in a company is second-rate, and the Human Resources Policies and Procedures are not up to par, the performance of the employees working in that company can turn out to be second-rate as well. This 310 page manual includes policies,…

Out of stock online

Not available in stores

Der Einfluss von Dauertiefpreisen bzw. langfristigen Preisänderungen auf das Konsumentenpreiswissen ist in Zeiten vielfältigster Promotionsaktivitäten interessanter denn je. Basierend auf bestehenden Forschungslücken des Behavioral Pricing wurde mit einer…