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Next Generation Network (NGN) is an innovative revenue stream for the service providers from the increase of their service offerings. Therefore, it is important to understand how proposed solutions in NGN markets can enable flexible and easy service creation,…
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Imagine embarking on a fantastic journey-one of exploration and discovery-that will take you around the world to exotic locations and hidden portals. A journey that provides you with instant access to the secret wisdom of the ages...A journey that immerses you in…

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The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online…
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not…

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Immer mehr Konsumenten nutzen elektronische Dienstleistungen über das Internet. Im Zuge dieser Entwicklung stellt Qualität einen zentralen Erfolgsfaktor für Anbieter solcher Dienstleistungen dar. Der Autor untersucht, wie sich die Qualität elektronischer…