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Business Intelligence 2.0: Knowledge-Based Services zur automatisierten Analyse der Meinungsbildung…

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Downsizing Bei Konsumgütern: Wahrnehmung Und Reaktionen Von Konsumenten

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Der Einfluss Unbekannter Werbegesichter Auf Die Wahrnehmung Der Markenpersönlichkeit

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Unit Pricing: Empirical Investigations Of Its Influences At The Product And Retailer Levels

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Glorifying The Simple Life: Analyses Of Socio-psychological Constructs In The Context Of Reality Tv

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The Production of Knowledge: The Challenge of Social Science Research

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Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality,…
The Essentials of Marketing Research
Kobo ebook

|November 12, 2012

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$118.51

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…