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Marketing Research Essentials
Paperback

|August 26, 2013

$135.19 online

$144.95

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet - Third Edition

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Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer…
Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

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Marketing Research
Loose Leaf

|October 27, 2014

$135.95

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Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence

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Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths,…
Database Marketing: Analyzing and Managing Customers
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|April 17, 2009

$104.16 online

$116.95

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance…
Hybrid Value Creation
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|April 18, 2013

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This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of…
Business Intelligence For New-generation Managers: Current Avenues Of Development

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Formative Research In Social Marketing: Innovative Methods To Gain Consumer Insights

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Marketing Analytics: A Practical Guide To Real Marketing Science
Hardcover

|March 28, 2016

$105.28 online

$135.50

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Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting…
Qualitative Marktforschung: Konzepte - Methoden - Analysen

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