We found 81 results for “


Showing 1 - 12 of 81 Results
Hardcover

$111.14 online

$127.50

save 12%

In stock online

Not available in stores

Hardcover

$162.50

In stock online

Not available in stores

By "marketing mind prints," this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own "mind print"--in…
Hardcover

$167.66 online

$193.95

save 13%

In stock online

Not available in stores

In stock online

Not available in stores

Paperback | German

$180.95

In stock online

Not available in stores

In stock online

Not available in stores

Paperback

$104.20

In stock online

Not available in stores

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of…
Paperback | German

$104.29 online

$116.95

save 10%

In stock online

Not available in stores

In stock online

Not available in stores

Paperback | German

$167.95

In stock online

Not available in stores

Paperback

$122.49 online

$144.95

save 15%

In stock online

Not available in stores

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Hardcover

$212.37 online

$224.00

save 5%

In stock online

Not available in stores

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not…