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Kobo ebook | German

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Auf allen Hierarchieebenen werden in Unternehmen Entscheidungen auf Basis von Marktkenntnis und -erfahrung getroffen. Je besser und aktueller die (Markt-)Informationen sind, desto größer ist die Wahrscheinlichkeit, dass Mitarbeiter und Führungskräfte die richtige…

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Da migliaia di anni inventori e geni hanno creato innovazioni straordinarie, in genere senza sapere che, alla base della loro attività creativa, ci fossero delle procedure ben precise: un vero e proprio metodo sistematico per generare idee dirompenti e di…

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The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…