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Winning At New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Winning at New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
12 Steps How to Design a Right-Minded Team-Building Workshop

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I bet you prefer a real-world team building workshop over a pretend one, right? Right-Minded Team building is not pretend. It's real. Right-Minded Teamwork does not believe games, outdoor exercises, or social events are effective for improving teamwork. They…
Adaptability Through Dynamic Capabilities: How Management Can Recognize Opportunities And Threats

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The Principles of Islamic Marketing
Kobo ebook

|November 28, 2017

$58.59 online

$73.21

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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of…
Contemporary Case Studies on Fashion Production, Marketing and Operations
Kobo ebook

|This title releases December 4, 2017

$113.99 online

$142.50

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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these…
Marketing Research: Planning, Process, Practice
Kobo ebook

|November 27, 2017

$60.79 online

$75.94

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Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common…
Advanced Methods For Modeling Markets
Hardcover

|September 11, 2017

$297.95

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Collaborative Research Design: Working With Business For Meaningful Findings

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Market Research: The Process, Data, and Methods Using Stata
Kobo ebook

|November 1, 2017

$85.49 online

$106.87

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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as…
9 Ways to Hire Great Programmers
Kobo ebook

|September 26, 2017

$0.00

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Hiring can be easy and inexpensive. Whether you are an employer or an employee, you need to think beyond resumes to stay ahead of the game. From hackathons to automated evaluation tools, semantic analysis to personality tests, social hiring to web scraping,…
Marketing Chronicles: A Compendium of Global and Local Marketing Insights From the Pre-Smartphone…

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• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. • Filled with concepts explained through real examples and cases, the book focuses on insights, interesting…
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