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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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Auf allen Hierarchieebenen werden in Unternehmen Entscheidungen auf Basis von Marktkenntnis und -erfahrung getroffen. Je besser und aktueller die (Markt-)Informationen sind, desto größer ist die Wahrscheinlichkeit, dass Mitarbeiter und Führungskräfte die richtige…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

Transform Cold Clicks into Raving Readers

by Victoria Pinder

|This title releases September 25, 2016

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MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work. Build Your Newsletter with readers who love your work using lead sources and giveaways you’ll offer. If you only have one book or no book yet,…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

In stock online

Available in stores

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

Kobo ebook

$1.27

Available for download

Not available in stores

This book is about the stuff you learn when you’ve worked for a boss you’d swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you’ve faced legal or ethical problems that needed the…

Available for download

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The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

Available for download

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This book is about the stuff you learn when you’ve worked for a boss you’d swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you’ve faced legal or ethical problems that needed the…

Kobo ebook | Dutch

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'Wat is de vraag?' geeft een praktische aanpak en krachtige tools die je helpen om een goed marktonderzoek op te zetten. Onder 'goed' marktonderzoek verstaan we onderzoek dat daadwerkelijk gebruikt kan worden als fundament voor (marketing)beslissingen. We laten…