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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…
Kobo ebook | French

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's…
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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market…
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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer…
Kobo ebook | German

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Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verändern und wie sich die Branche neu aufstellen kann. Die wichtigste Erkenntnis: Die menschliche Arbeitskraft ist nach wie vor…
Kobo ebook | German

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Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens verständlich und in klarer Sprache. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Die Autoren erklären zunächst, wie motivationale, emotionale und…
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and…
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This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities covered in previous editions, and highlights more…

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This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing…

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MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work. Build Your Newsletter with readers who love your work using lead sources and giveaways you’ll offer. If you only have one book or no book yet,…

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If you are looking for some new ideas for your new employee orientation program, here are 90 ideas you can use right now before your next new hire quits. With all the demands and ever changing priorities in Human Resources today, it can be difficult to dedicate…