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Paperback | German

$90.95

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Hardcover | German

$258.32 online

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Hardcover | German

$116.94

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Paperback | German

$103.83 online

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Hardcover | German

$98.74

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Paperback | German

$106.54

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Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung. Trotz ihrer essentiellen Bedeutung für das Produkt- und Dienstleistungsmarketing behandeln…