We found 105 results for “


Showing 1 - 12 of 105 Results
Paperback

$144.95

In stock online

Not available in stores

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…

Paperback

$29.93 online

$38.95

save 23%

In stock online

Not available in stores

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…

Ships within 1-3 weeks

Not available in stores

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market…

In stock online

Not available in stores

Marketing is psychology, in practice. That’s all it is. This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research…

Paperback

$76.55 online

$87.95

save 12%

In stock online

Not available in stores

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and…

In stock online

Available in stores

Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink , which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis.…

Paperback

$43.12 online

$43.32

In stock online

Not available in stores

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive,…

Paperback

$19.95

Out of stock online

Not available in stores

This book is cultural consumer anthropology. It is observing and understanding purchasing behavior, it is about influencing that behavior. Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them; it…

Paperback

$25.84 online

$34.50

save 25%

In stock online

Not available in stores

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to…

Paperback | German

$90.95

In stock online

Not available in stores

In stock online

Not available in stores

Ask by Ryan Levesque details the Ask Formula, including the Survey Funnel Formula, that teaches businesses the best way to connect with current and potential customers by cleverly asking them what they want and creating products and marketing to suit those needs.…

Paperback

$8.99

Out of stock online

Available in stores

The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…