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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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The indispensable classic on marketing by the bestselling author of  Tribes  and  Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who…

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The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small…

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The authors have done an admirable job...This book is a revealing and fascinating glimpse of the technologies which may rule the financial world in the years to come. --The Financial Times, February 1997 [This] new book looks at the progress made, both in…

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There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium…

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This book describes how entrepreneurs—of any race—can profit from marketing black culture. It profiles entrepreneurs who have done this successfully, such as Diane White, founder of Blackberry's, which sells Afro-centric home decorations (e.g.,…

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Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to…

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life…

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Strike the ideal balance between art and analytics with strategies for the modern marketing paradigm The Digital Marketing Divide sparks a discussion on the value of marketing decisions made from a place of balance between art and science. With a deep dive into…

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Der Nutzen ist eines der ältesten Konstrukte der Kaufverhaltensforschung, dessen Wurzeln inzwischen etwa 300 Jahre zurückreichen. Was den Nutzen für einen Konsumenten ausmacht, wurde allerdings von den Mikroökonomen bisher kaum untersucht und die…
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Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond…