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Outside Insight: Navigating A World Drowning In External Data
Hardcover

|This title releases February 27, 2018

$38.22 online

$42.95

save 11%

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job…
Trade Marketing Focus: Empower Key Influencing Factors

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of  Tribes  and  Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who…
Invisible Influence: The Hidden Forces that Shape Behavior
Hardcover

|June 14, 2016

$27.91 online

$35.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

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The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small…
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and…

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A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay…
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost…

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life…
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to…
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers,…
Ethics And Neuromarketing: Implications For Market Research And Business Practice

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Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence

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Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths,…