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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…

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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…

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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and…
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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

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This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing…

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In the United States 87 million “Boomers” were born between 1946 and 1964. Generation X produced 44 million between 1965 and 1979. As the Boomer executives depart the workforce there will be a shortage of qualified applicants to take their place. To further…

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Pratique et utile notre guide vous permettra d'apprendre simplement à rédiger une lettre de motivation séduisante. Le lettre ou mail de motivation est le sésame pour décrocher des entretiens de recrutement et ultimement un emploi. Suivez les conseils . Puis…

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Un guide pratique et accessible pour comprendre la théorie de la Gestalt Avis à tous les férus de communication : les formes créent du sens et véhiculent naturellement un message ! Fort de cette révélation, prêtez attention aux associations, aux juxtapositions, à…

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This book focus on the issue of employee complaints, and had been designed for use as both a self-instruction manual and a training device to teach supervisors, managers and staff how to better manage employee complaints. It offers a variety of techniques and…

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Navigating the dynamic interaction of individuals at work can be fraught with peril, especially in a competitive and politically charged work environment. Getting things done with and through others comes with the territory at work however, so it pays to…
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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer…

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If the Human Resource function in a company is second-rate, and the Human Resources Policies and Procedures are not up to par, the performance of the employees working in that company can turn out to be second-rate as well. This 310 page manual includes policies,…