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How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that…

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The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive,…

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Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource information and tools. In some cases with smaller companies,…

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Warren Lamb’s latest publication for Brechin Books is a distillation of his life’s work. A Framework for Understanding Movement: My Seven Creative Concepts explains his development of all that he learnt whilst working for twelve years with Rudolf Laban and the…

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This book is about the stuff you learn when you’ve worked for a boss you’d swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you’ve faced legal or ethical problems that needed the…

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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50minutes you will be able to: • Launch a new product or test an…

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This book is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; faced legal or ethical problems that needed the…

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Looking to improve communications in your work force in the coming year? Communicating with the 5 Generations in the Workplace is the book to read. Generational diversity is the root cause of many of the problems in business today that affects growth,…

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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing…

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Prepare your troops for battle! This book contains the knowledge that will enable you to deliver fast, focused and high quality Technical Marketing data to help you make key strategic decisions to take you to high ground in the marketplace. It contains well known…

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Human Resource Management HRM multiple choice questions has 763 MCQs and answers. HRM quiz (pdf, epub) eBook has online MCQ questions to ask. HR manager and generalist interview questions and answers pdf are to prepare, to ask and to practice for PHR/SPHR/HRCI…

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Introduction Let’s say you’re a newbie to the world of online sales and are looking to make money online, but you’re starting with a small startup budget. With the blinding wealth of information available for new business owners, knowing how to spend your limited…